What is Susty?

Originally Susty was short for “sustainability,” but now the term is a badge indicating that something or someone has integrated the needs of others with the needs of oneself.  The choice of how to do good for oneself leads to do-gooding out there in the world for people, wildlife, and natural resources.  We believe that embracing our interdependence between each other and with all of life and nature on Earth is the only way to live. In fact, to do otherwise is simply not to live at all nor to strive for the truly richest life imaginable. 

Toward our commitment to emotional-integration and social-interdependence, we at Susty:

• share socially-emotionally-environmentally-entertainingly conscious video, information, products and solutions beyond green for you to use and enjoy.

• create original, root-content so that the meaning and spirit of things don’t get lost in translation. So if wolves or vultures are part of this discussion or that discussion, they need not remain distant abstractions nor thread worn metaphors as we link back to the simple root of the topic. In turn, that page will list for you all related info on that topic.

• curate original cluster-content negotiating the need for short, easy-to-read, pre-digested information while respecting the diversity and richness of material that makes up any fully-formed opinion, concept, story, news report or so-called simple truth. If we’re telling you about clean coal or the Navajo Wind Project, we strive to link you into an orbit of content for you to interactively explore.

The definition of Susty

ADJECTIVE: Cool | Hip | Sexy & Lusty | Smart | Sassy | Emotionally and Environmentally Integrated | One with the Green Zeitgeist | Fair-Minded | Socially Conscious and Just | That which rises to our Generational Mission to Save and Protect the Planet | The Best Choice | Thoughtful

NOUN: 1. A brand characterized by its bringing of socially and environmentally conscious products and services to consumers; 2. shorthand for “sustainability”

FORMULA FOR THE NEOLOGISM:

Sustainability PLUS Sussing Out MULTIPLIED BY (Sexy & Lusty Living) = SUSTY

Sustainability is a characteristic of a process or state that can be maintained at a certain level indefinitely. The term, in its environmental usage, refers to the potential longevity of vital human ecological support systems, such as the planet’s climatic system, systems of agriculture, industry, forestry, fisheries, and the systems on which they depend. MORE>>

Suss or “to suss out,” is chiefly British slang meaning to inspect or investigate so as to gain more knowledge, to figure out. Etymology: by shortening & alteration from suspect Verb: suss out – examine so as to determine accuracy, quality, or condition; “check the brakes”; “Check out the engine” check, check into, check out, check over, check up on, look into, go over, analyse, analyze, examine, study, canvass, canvas – consider in detail and subject to an analysis in order to discover essential features or meaning; “analyze a sonnet by Shakespeare”; “analyze the evidence in a criminal trial”; “analyze your real motives” “scoping something out” or “getting the lowdown.”