The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. The website always has updates on their latest efforts and we recommend jumping over to the Frog Blog now and again.

Based in New York City, with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, we involve businesses and consumers worldwide in our efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.

We set standards for sustainability that conserve wildlife and wildlands and promote the well-being of workers and their communities. Farms and forestry enterprises that meet our comprehensive criteria receive the Rainforest Alliance certification seal. We also work with tourism businesses, to help them succeed while leaving a small footprint on the environment and providing a boost to local economies.

Background Information

Members & supporters: 33,000
Annual budget: $20 million
Board Chair and Co-Founder: Daniel R. Katz
President: Tensie Whelan
Incorporated as a nonprofit organization in New York State: 1987
Recognized as 501(c)(3) tax-exempt organization by the IRS: 1987

WEBSITE » Rainforest Alliance