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Thanks so much to all of you for taking the time to meet with me on July 31st — it was a pleasure meeting you! Really looking forward to hammering out style points, production flow and budget that works for you so that we can expand Makeover Solution’s market exposure.

Below you will find the videos I sent prior to our meeting as well as all of those which I screened for you.

However from our meeting, I came away with the sense that to get the “Current TV” pod aesthetic you like so much (I am familiar with Current and the “street style” segments):

– we should shoot mini-DV with the DVX since it is the look that speaks to you.
– we want to keep the editing simple
– even intimate cellphone camera video might be a useful stylistic approach

Therefore please take a look at a few clips that I did not show you:

NEW CLIPS 1)
Jack Johnson Podcast [Parts 1 & 2 of 12; see all parts here]

Done simply with ONE CAMERA and NATURAL LIGHTING. You will notice that there is no excuse for not being able to get good b-roll even during a 20 minute shoot:

Part 2 has no cuts whatsoever:



To demonstrate the superior quality of the product Big City delivers, here is a video with Jack which WE DID NOT PRODUCE, but is from the same press day and is shot at the same location done for Spring.com:

Please notice:
– the poor lighting (reflection of tungsten light on the wall next to the fire place)
– the flat camera angle and lack of alternate camera angles to cut to as well as the distracting dissolves used to remove material
– the awkward way the interview is conducted and our host is left to sit there with nothing to do

Also as a side note to point out the atomization of some of our vids, we repurposed a 20 second clip without graphics as an “eco-tip” that was picked up by Ecorazzi among others.

NEW CLIPS 2) Styleyes Episode 213 “It’s in the Bag” Act 3

This is a .wmv file we made for network review that we had on hand and I thought might be appropriate; click here to play »

Although this is the “MTV” type cutting the network wanted, the content and production approach demonstrates a few things.

Segment 1:
Man on street SHOT WITH A SINGLE CAMERA, two hosts find out “how many lipsticks women have in their handbags.”

Segment 2:
A store with lots of costume wear using SIMPLE GRAPHICS DONE IN FINAL CUT PRO.

Segment 3:
An un-hosted interview with a Latina musical performer about her clothes and style. SHOT ON NYC STREETS with ONE CAMERA. Please note use of INSERT DETAIL SHOTS and that the subject is WALKING AND NOT STANDING AROUND. Activities are good for web videos.

NEW CLIP 3) TreeHugger.com Man on the Street Video: Toxic Sex Toys
This was shot with one camera (DVX-100), uses text to add information in post-production IN DIALOGUE with the material acquired on location and employs a STUNT (SNIFFING A DILDO) to get good material:

FROM THE MEETING >>

Gary Vaynerchuk wine-guy videos shot on cell phone, Part 1 & 2:

America’s Next Top Model Winner
– Format leverages online-user questions to engage consumers
– Shot simply but with beauty lighting
– Clean 2D/3D Graphics

susty.com» America’s Next Top Model Winner CariDEE in The CW Lounge from susty.com on Vimeo.

Styleyes Episode 203: Hot Male Style
Guido Part 1 & Man-on-the-Street:

(After the fact it occurred to me that “Guido” originates from an the Italian first name Guido rather than an Italian word — duh!).

Guido Part 1 & Man on the Street:


Man on the Street “Fake Boobs”

Styleyes Episode 201: When Kelly Met Stephanie
Man-on-the-Street (new host GIMMICK/STUNT) and HOST MAKEOVERS:

Facial Part 2 & Warren Tricomi Hair Styling:


Laura Mercier make-over (YOU DID NOT SEE THIS, pls take a peek):

Styleyes Episode 205: F.A.D Food, Art & Design
Act 2 Excerpt shows fast-paced 2-camera Man-on-the-Street shoot:

Gossip Girl costume designer Eric Daman sponsored by Victoria’s Secret

KRUG Champagne
Examples of:
– 35mm lens use
– dolly shots
– dialogue cutting/cleaning
– color correction

susty.com» Replay from susty.com on Vimeo.

susty.com » TreeHugger On-Air Promo from susty.com on Vimeo.

susty.com » Bike-Powered Bender in Action Summer Rayne Oakes Behind the Scenes from susty.com on Vimeo.

susty.com» Green Deets with Ben Harper from susty.com on Vimeo.

susty.com » Gifts for the Outdoors Lover with Summer Rayne Oakes from susty.com on Vimeo.

Greener Gadgets Hymini from susty.com on Vimeo.

Ralph Lauren
Shot by Marcus Burnett

America’s Next Top Model Cycle 10
Green Screen