Greenpeace is running a campaign calling out Kimberly-Clark, the largest tissue maker in the world, for its use of virgin wood fiber from ancient boreal forests. According to the eco-org, most of the consumer products Kimberly-Clark sells in stores, including Kleenex products, contain no recycled fiber at all.

Who is Kimberly-Clark?

Kimberly-Clark is the largest tissue maker in the world. Headquartered in Dallas, Texas, the tissue giant owns the Kleenex, Scott, Viva, Cottonelle, Kotex and Huggies brands. Kimberly-Clark produces more than 4 million tons of tissue products annually and generates billions of dollars of annual sales from 150 countries around the globe. Kimberly-Clark also produces an extensive line of commercial tissue products that its sells to institutions like universities, schools, governments and businesses.

Kimberly-Clark uses “virgin” fiber from clearcut ancient forests.

Most of the pulp Kimberly-Clark uses for its disposable tissue products comes from unsustainable sources. This includes wood fiber from ancient forests like the Canadian Boreal. Most of the consumer products Kimberly-Clark sells in stores, including Kleenex products, contain no recycled fiber at all.

As the biggest tissue manufacturer on the planet, Kimberly-Clark has the resources to shift towards sustainability.  Unfortunately, they have chosen greenwashing over sustainability and business as usual over real change.

See the results of Kimberly-Clark’s appetite for forest destruction in these photos 

For more, check out Greenpeace; they have a rundown of Kimberly-Clark’s products too »