GreenBlue is a nonprofit institute that stimulates the creative redesign of industry by focusing the expertise of professional communities to create practical solutions, resources, and opportunities for implementing sustainability.

Activities include:
The Sustainable Packaging Coalition
Green2Green
CleanGredients
Sustainable Textile Standard
DfE Green Formulation Initiative
eDesign Idea Competition

GreenBlue began as a nexus of projects at McDonough Braungart Design Chemistry (MBDC), the private sustainable product and process design consultancy co-founded by American architect William McDonough and German chemist Michael Braungart in 1995.
As a private-sector agent dedicated to social and environmental goals, MBDC has consistently allocated the majority of its profits to internal research and development that advance intellectual understanding and practical application of sustainable design principles. These initiatives have included development of the Cradle to Cradle Design Framework, C2CSpec, the Chemical Profiles Knowledge Base, and C2C Training Modules.

GreenBlue was founded in November, 2002 with the conviction that a non-profit platform will allow broader leveraging of these assets into a comprehensive open-source system of resources for the widespread adoption of cradle-to-cradle principles, often in contexts unavailable to MBDC as an elite, private-sector consultancy.

MISSION:

To inspire a transformation in the design of human industry… based on principle found in the productive systems of nature… making commercial activity an ecological and socially regenerative force.

.: GreenBlue.org :.