Spotted: Green Apple Cleaners in Gossip Girl Second Life Machinisode
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When Reitz Lange, the producers of the Gossip Girl “machinima” videos needed to create a dry cleaners set in Second Life, I suggested that they green the virtual store. The television show and its sister Second Life sim are fantasy worlds yet are based on Manhattan’s physically extant Upper East Side, so the Green Apple Cleaners store located there instantly sprang to mind. You can see the final result in the clip from the Gossip Girl “machinisode” video over on EcoWonk.
Businesses and do-gooders are always looking to get their message across about what they stand for. In the case of the former it’s what their brand, product or service has to offer; the latter: what they believe in. What’s new for both sides is the acknowledgment that the mission at hand is and has always been identical: acting effectively, accomplishing your goals and seeing results. Hence the triple bottom line.
In these times it’s becoming clear that with this integration of business with values, and of values with business, comes the use of marketing tools to reach hearts and minds. The topline dangers are respectively greenwashing / goodwashing on one hand, and the redirecting of funds from core practice as well as potential conflict of interest on the other. Recently commenters on DIGG criticized the marketing of Earth Hour suggesting that the financial and natural resources spent on the campaign might be better used or conserved. The question that emerges “What price knowledge”? We say, what better way to sustify than than to send a green message “while you’re at it any way.”
MORE Green Apple Cleaners, Clothes and Susty Style
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- CO2 v. Organic Cleaners Battle of the Green Claims (Video)
- Coen Clean Coal Conference Call TRANSCRIPT
- Green Apple Cleaners: Eco Friendly Dry Cleaning & Wash
- Sundance Channel What’s The Big Idea? Contest: Green CO2 Drycleaners (Video)
- Cleaning Clothes & Fabrics with Carbon Dioxide and the Solvair Hybrid System
- David Kistner Wins Green Business of the Year Award Manhattan Chamber of Commerce
- Coen Brothers Clean Coal TV Ad (Video)
- Obama v. Bush: Climate Change Executive Order Reversals, Could Establish National Energy Council VIDEO ROUNDUP
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