Cardboard Empire State Building: Flat Pack NYC via Ikea, Brooklyn

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We told you about the the opening of Ikea’s Red Hook store ushering in Brooklyn’s largest waterfront park and shared with you our little photo show of the grounds of said Ikea Red Hook waterfront park.  We also noted the eco-ish ad campaign dreamed up by Deutsch (the agency for which I edited my first television commercial back in the day) that deployed  iconic New York City structures built from hundreds of IKEA-branded flat-pack boxes.  Now we bring you photos of the remnants of that ad campaign courtesy of the old iPhone camera.

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