Brighter Planet, a Vermont start-up committed to fighting climate change and building a clean-energy future, will offset 350 pounds of carbon in the name of bloggers who post a nifty badge on their site. It’s like being in the Cub or Girl Scouts but not having to attend den meetings presided over by your friend’s creepy dad nor being obliged to go door to door selling boxes of lethal cookies. Oh, and 350 pounds of carbon is like flicking off 100 lightbulbs for a day or going two full weeks without a car. The ultimate goal is to get 350 bloggers involved for a total of 122,500 pounds of carbon offset, or the equivalent of turning off the lights in Washington D.C. for five minutes (haven’t the lights in D.C. been off for about the last eight years? *yuk yuk*) As important is simply spreading the good green word about the climate movement far beyond the typical “environmental” realm and into the norm.
Brighter Planet was borne out of a Middlebury College classroom, with the mission of demonstrating how small actions can lead to meaningful change. Through their products, services and expertise, the company aims to help consumers to reduce greenhouse gas-emitting activities and expand their use of green technologies, as well as building renewable energy projects.
Brighter Planet’s 350 Challenge is inspired by Bill McKibben’s awareness campaign about the importance of the number 350, the parts per million of CO2 in the atmosphere that we must aim for if we want to keep the planet relatively safe. McKibben is on the advisory board and you can learn more by listening to the podcast about the 350 campaign here:
Brighter Planet supports offset projects such as renewable energy projects in communities across the U.S. to decrease our national dependence on carbon-emitting “dirty” energy sources like coal burning power plants. Some are wind power in public school districts or open lands and others are cow power on family farms and all meet Brighter Planet’s project standards.
MORE ON THE LAUNCH OF THE 350 CAMPAIGN>> Bill McKibben and the Magic Number 350
.: 350.BrighterPlanet.com :.
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Bill McKibben and the Magic Number 350
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